You have just launched your mobile application on the App Store and Google Play Store after spending a lot of time developing it and...

Before throwing yourself body and soul into an inbound marketing campaign, you must clearly develop your marketing strategy and...

Being your own media allows advertisers to maintain a bond of trust with their target, while generating their commitment. But what is...

You are considering the strategy to adopt to increase downloads of your applications and your active users. Two strategies are available...

Find out how to position your application on the best user searches in the Apple store. Understanding Search Popularity Before you get...

#DIGITALK Hello everyone! For this new Digitalk, we had the pleasure of welcoming Romain, co-founder of the start-up Upcover, the...

During the WWDC 2020 conference, the Apple company announced that with the release of IOS, IDFA would become an opt-in feature, that is,...

App Store SEO/ASO is equally important at any stage of the product growth cycle. Initially, it aims to improve visibility and...

As in all areas of digital strategy, many mistakes are made by a large number of companies. These errors make ASO (App Store...

How to generate quality leads on a recurring basis in B2B? There are many lead generation strategies in B2B, online or offline, and more...

With 255 billion mobile applications downloaded worldwide in 2022, it is essential to ensure the visibility of your application on the...

You want to acquire users and generate revenue, but with more than 5.6 million mobile applications available on the App Store and Google...

App Store Optimization (ASO) is an essential aspect of mobile app promotion. However, to maximize an app's success, it's not enough to...

In France, 89% of households own at least one computer and 77% own a smartphone. These contact points are imperative to exploit if you...

Mobile applications have become an essential tool for brands wishing to reach a wider audience and acquire new consumers and, above all,...

App Store Optimization (ASO) is essential for the success of a mobile application. Among the many factors to consider, creating an...

If you work in digital marketing, you've probably heard of multi-device and cross-device. Both terms involve using multiple digital...

Standing out is essential to grab users’ attention and encourage them to install your mobile app. Google UAC (Universal App Campaigns)...

App Store Optimization (ASO) is essential to guarantee the visibility and success of a mobile application. Among the many elements to...

In digital marketing, mobile applications play an essential role in the success of businesses. However, it's not enough just to create an...